Cincinnati, Oh - September 2, 2009 – The Board of Directors of the Council of Better Business Bureaus has named Stephen A. Cox as President and CEO. Founded in 1912, BBB is the nation's oldest trust organization, with 124 BBBs serving communities across the U.S. and Canada. BBB evaluates and monitors more than four million local and national businesses and charities, and more than 400,000 businesses are now BBB Accredited Businesses. The organization also oversees advertising industry self-regulation efforts, from children's marketing standards to direct response advertising, and enjoys a mutually supportive relationship with more than 200 corporate partners.
Cox has served as the Council’s Vice President of Communications since July 2006. He will assume leadership of the organization effective October 8 - at the conclusion of BBB’s International Assembly in Boston - replacing Steven J. Cole, who is retiring after 22 years with the Council, first as General Counsel and Corporate Secretary, and for the past four years as President and CEO.
“Steve Cox is an outstanding choice to lead our organization as we approach our 100th year anniversary of driving marketplace trust. I've seen him in action, and he gets results,” said Pete Blackshaw, Chairman, Council Board of Directors. “In partnership with outgoing CEO Steve Cole, he's already laid an impressive foundation for BBB's digital future, launched outstanding new products and services, and has elevated our standing and stature across the marketplace. His ethics are without peer and I'm excited to work with Steve to lay a foundation for BBB's next 100 years.”
“Steve has been integral to all our recent initiatives including our rebranding and launch of ratings. I look forward to his leadership as we move to better service our communities and meet the demands of our mission in a digital environment” said Jocile Ehrlich, President & CEO of the Cincinnati BBB.
Cox has grown Council communications activities into a multi-faceted operation. His efforts have been instrumental in the success of the ongoing BBB system re-branding effort, launched in October 2007, and in redesigning the BBB International Torch Awards program, now a signature marketplace trust-focused national event held annually in Washington, DC.
“Business and charity leaders, and consumers and donors all inherently understand the requirement for trust in today’s marketplace – trust serves as both a moral and economic foundation,” said Cox. “Together, in serving with our BBB leaders, National Advertising Review Council partners, BBB Wise Giving Alliance team and corporate partners, I look forward to continuing our work in addressing the challenge of building a marketplace where buyers and sellers can trust each other.”
Prior to joining the Council, Cox worked for Booz, Allen, Hamilton – a global strategy and technology consulting firm. In 2005, he retired from the United States Marine Corps after 23 years. During the 1990-1991 Gulf War he received the Bronze Star Medal for valor in combat during the liberation of Kuwait City. Following the events of 9/11, he served as a Marine Corps spokesperson for the first deployment of U.S. forces to Afghanistan. He was then assigned as the first U.S. spokesperson for